Ep. 218: Ricardo Fayet on Finding the Perfect Editor

Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world’s top publishing talent—from editors to cover designers, book marketers, author website designers, and literary translators. He’s the author of several Reedsy Learning courses on book marketing and a regular presenter at several prestigious writers’ conferences: NINC, RWA Australia, and The Self Publishing Show Live, among others. He’s also currently finishing his very first book on marketing. In his spare time, he enjoys watching football, and carrying tactical analyses to explain why his favorite team won—as well as referee mistake analyses to explain why it lost.

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Transcript

Rachael Herron: [00:00:00] Welcome to “How do you Write?” I’m your host, Rachael Herron. On this podcast, I talk to authors about how they write, what their process is and how their lives fit together. I’ll keep each episode short so you can get back to writing.

[00:00:16] Well, Hello writers! Welcome to episode #218 of “How do you Write?” I’m Rachael Herron, and I’m so thrilled that you’re here today. Today, we are talking to Ricardo Fayet of Reedsy. And if you haven’t heard me wax rhapsodic about Reedsy.com, (R E E D S Y.com) you will love this interview and if you’ve heard me wax rhapsodic, you will still love it. What it is really quickly, and then we’ll go into it. It is a place to find editors for your work. If you are going to self-publish or if you want an editor to help you, before you go out to find an agent, it’s a place to find them. And I need to apologize right upfront right now that I am so enthusiastic about the service it sounds like a commercial for him. He did not for him and the company, he did not come on asking me to do this. I reached out to him and asked him to come on my show. I believe in Reedsy. And before we get into my update, I just want to tell you, I want to read from an email that I got and here it is. Okay. This is from a reader. I get another reader, this from a writer, I get a lot of queries and I’m very flattered by them from people who want me to read and edit their books, especially their memoirs.

[00:01:37] And I just don’t have time to do that. I did that for a while, probably about a year, I did that and it took so much away from my writing. I’m a writer, not an editor. I’m good at editing, not my own work, of course, but other people’s work, students work. I’m good at that. But, I just can’t do that. I don’t have the time. So what I do is for years, I’ve been sending them to Reedsy. And I just got this email, a couple of weeks ago. I want to thank you for recommending that. I use reading to Reedsy, to find an editor to read my first draft of my book. I found the most wonderful person. She wrote a long editorial letter, gave an overview of each chapter and on many pages posed questions that when answered will add emotional depth to the story I’m writing. She is extremely encouraging and thinks the format is very good. The first writer who critiqued my work thought I should structure it differently chronologically, but this editor noted anecdotes. She loved and liked the chapter. The first critiquer told me to definitely drop. So although I asked you, if you would be able to do a critique and you weren’t able to, I really appreciate you recommending Reedsy. Thank you so much based on her guidance, I have my work cut out for me. So real letter that I got, I redacted the names. About Reedsy, you can go to RachaelHerron.com/Reedsy  to find out more about it, or just listen to me, do this commercial for Ricardo’s company, but it is so important to be able to find an editor that you can trust that you know is good because that’s the hard part. How do we just go out and find an editor if we don’t know they’re any good, or if our friend says are good, how do, how does our friend know that they’re good editors. 

[00:03:16] So, that’s what we’re talking about today., I know you’ll love that. A little bit of an update around here, I still feel like shit. I feel better than I did. I have a little bit more energy, but I’m still not at full Rachael energy by any means. I can only sit up for about an hour or so without getting very uncomfortable in having to go lie down again. I’m trying very hard to find a balance between work and rest, which is difficult for me on a good day. So I’ve been challenged by that, but I did, and I put the links up over at Twitter, if you want the names of these things that I bought, I did buy a bed desk. And then I proceeded to use it yesterday for most of the day in bed, I did a little bit of the work at the desk. I got really tired. Then I went to the bed and worked for the rest of the day and I absolutely overdid it, just working on the bed desk. So I have got to be very, very careful in a circumspect about where I spend my energy right now, if you’ve ever heard of the spoon theory. The spoon theory is about people who are sick, especially people who have chronic illness, but it’s this idea that you have a certain number of spoons when you wake up and normally, I have an unlimited amount of spoons and that’s such a blessing and a privilege. But if you think, you know, maybe you need one spoon to make a cup of coffee and another two spoons to take a shower. And if on that day, all you had were three spoons, then by the time you’ve made a cup of coffee and taking a shower you’re done for the day and you have to go back to bed.

[00:04:56] So I’m figuring out how many spoons I have in today. How, what I can do. I actually, I will say this, I am recording this on Thursday afternoon, 14th of January, and I have a full afternoon. I have a podcast interview, and then I have RachaelSaysWrite, which I’m back to being at. Thank God. I really missed being with the writers but that means I’m in this chair for three hours. Not sure how that’s going to go. We’ll see. Might have to retire to the bed with the bed desk during Rachael Says Write, but what I mean to say is that I spent the morning in bed sleeping, not even trying to work, just sleeping until noon so that I could work this afternoon and I am incredibly bad at this. And I’m trying to be very, I’m trying to be as gracious and as loving as I would be to you. When you come to me. When my students come to me and say, this is what’s going on in my life, and I’m not getting the work done that I want to get done, my attitude is always your life and your health is the most important thing you can fit the writing in. Where you can, but you have to give yourself grace and permission to not do as much as you want to do, and, and you’re good and you’re fine. And you’re wonderful the way you are, but of course, you’ve heard me talk about this before in my head those rules don’t apply. I must be super, super human, which is annoying as hell. I know that for everyone who around me, especially the person who is living inside this body, which is me, excuse me. 

[00:06:29] So I’m trying to figure that out but you know, in the meantime, while I’m in bed and have some downtime, I’ve been reading a lot of books and listening to a lot of podcasts. And I just wanted to recommend right now I’m reading something called the 12 Week Year, which you may have read. It’s pretty simple. It’s about goal setting, but about changing actions in a shorter window of time. So, yes, I’m trying to relax more and I’m reading a book about ramping up production, which is making my brain feel very good. So if you haven’t read the 12 Week Year, I do recommend it. Getting ready to, as soon as I feel better ramp up production. Let’s see. I also wanted to thank new Patreon members. Thank you so much. Kelly Grogan and Jana Floyd for upping your pledge. Thank you. Thank you so much for doing that. And Glory Medina. Glory is a friend of mine and I’m so glad to see you and thank you so much from the bottom of my heart. For all of you who support on Patreon or who have in the past and are not able to now. Thank you. Thank you so much. It means the world to me. Oh, and I can’t remember if I mentioned this, but, for the first time in five years, I didn’t deliver a patreon essay last month, I had to apologize and say, I can’t do it. I’m not sending you on this moment and I didn’t lose a single patron. I expected them all to flee en mass, but the thing we need to remember about our readers and our friends is that they want to support us. They don’t necessarily join our Patreon, if we have one, to get the goods to get the stuff I’m a proud high-level member over at Becca Symes, Patreon. I do the kind where you get to be in a group coaching setting with her once a month. And she got sick recently and I was not mad at her. I want to support her. I love the stuff she gives me too, but I want to support her because I’m a Becca Syme fan. 

[00:08:29] And speaking of being a fan, I’m a very big fan of Reedsy.com. Let’s talk to Ricardo about how it works and what you can expect if you use them. And I want to wish all of you, very, very happy writing. I hope that you all are feeling well and are moving into the future with steps that feel good to you to take, and I wish that you would come by me somewhere and tell me all about them. Okay friends, happy writing. 

[00:09:00] Hey, you’re a writer. Did you know that I send out a free weekly email of writing encouragement? Go sign up for it at www.rachaelherron.com/write  and you’ll also get my Stop Stalling and Write PDF with helpful tips you can use today to get some of your own writing done. Okay, now onto the interview.

Rachael Herron: [00:09:18] All right. Well, I could not be more pleased to welcome to the show today, Ricardo Fayet. Hello, Ricardo. 

Ricardo Fayet: [00:09:24] Hello. Thanks for having me. 

Rachael Herron: [00:09:25] I am thrilled to talk to you. I’ve heard you on many other podcasts and your familiar name in the indie publishing world, but I want to give you a little introduction. Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world’s top publishing talent from editors to cover designers, book marketers, author website designers and literary translators. He’s the author of several Reedsy Learning courses on book marketing and a regular presenter at several prestigious writers’ conferences, including NINC, RWA Australia, and The Self-Publishing Show Live among others. He’s also finishing his very first book on marketing and in his spare time, he enjoys watching football and carrying tactical analyses to explain why his favorite team won- as well as referee mistake analyses to explain why it lost. I’m assuming you’re talking to what America, about what Americans call soccer. Is that right? 

Ricardo Fayet: [00:10:18] Yeah, that’s it. That’s it? Yeah

Rachael Herron: [00:10:20] I love the sound of soccer. I just like it to be on in the background. I have no idea what’s going on. 

Ricardo Fayet: [00:10:27] I was in the sun with the fans on the ball and all that.

Rachael Herron: [00:10:29] Exactly. The, the people who are talking about, I don’t even know what to call them, announcers all of it. 

Ricardo Fayet: [00:10:36] It’s soothing. 

Rachael Herron: [00:10:37] Yeah, exactly. I’m also a new Zealander, so I’m more, well, much more familiar with rugby and American football, but it is soothing. I have so many questions that I don’t even know which direction to take first, but let’s first of all, talk about your writing. How is that going? How is this book on marketing? When does that come out? 

Ricardo Fayet: [00:10:57] Slowly, it’s going slowly. It’s always gone slowly. It’s coming out hopefully, early 2021. So if it can be like 1st of January, just start the year on a good note to forget about 2020 and start 2021 with a book. That’d be great. So that’s the objective right now, but I’ve pushed the, the supposed launch date so many times now that I’m not going to make any promises, basically. I’ve never really made any promises, but yeah, so yeah, early 2021 

Rachael Herron: [00:11:28] You’re speaking to an entire crowd of writers who really, really understand pushing, I pushed everything really up until the very last minute. I was speaking to some students last night and reminded that one of them who is this Professor Emeritus at Stanford. And he was one of my students and he would always deliver me his papers at 11:59 PM at the cutoff moment. So if he could do it, we could do it. What is your, so you’ve got this business, which is phenomenal, which I can’t, the reason I wanted you on the show is to talk about this business, which I really believe in but I want to talk about your writing process too. How do you get your writing done around Reedsy?

Ricardo Fayet: [00:12:05] I, so I tried for a while doing it, you know, around retail, as you said, in the evenings, weekends, et cetera. And just, it just didn’t work. So I ended up doing get a sport of Reedsy, I created a weekly newsletter that’s about marketing, which I send, which I tried to send every week. So. 

Rachael Herron: [00:12:23] I get that. And I have a, it’s one of the few newsletters that is actually helpful. And now it makes sense that you were writing a book with it. 

Ricardo Fayet: [00:12:33] Exactly. I took the idea a little bit from David Goveren who started with his weekly newsletter as well. And then he bundled a bunch of newsletters into your book, then another one. And I said, hey, I can do that too. So, so yeah, that way I just try to write a little bit every week, you know, around a thousand words. And then it was a pretty complicated tasks to put everything together and something that made sense structurally and I had to do a lot of rewrites, but yeah, starting from a super rough draft of a bunch of newsletters that I had to mash up together was actually easier than trying to write a book from scratch.

Rachael Herron: [00:13:09] Absolutely. You already have the clay on the wheel as it were. What is your biggest challenge when it comes to actually doing the writing?

Ricardo Fayet: [00:13:19] Procrastination. Cause they’re always, it’s one of the things I do for Reedsy and they’re always a middle and all the things that are going to distract me from it, a spreadsheet, you know, looking at ads, looking at anything that doesn’t involve writing that newsletter. It’s probably going to distract me from it. That’s why it’s probably the newsletter and we send the latest in the day, I usually send it around 10 or 11:00 PM my time. Yeah. Whereas all our other newsletters go out much, much, much sooner cause I’ve got a team who is a lot less a lot more discipline than I am basically. 

Rachael Herron: [00:13:59] Great. What is your biggest joy when it comes to doing the writing?

Ricardo Fayet: [00:14:05] When it’s done, I like it. 

Rachael Herron: [00:14:09] You’re a writer. Yes. 

Ricardo Fayet: [00:14:12] I like it when it’s done. Like I’m generally, you know, somewhat proud or like, happy about what I wrote. I don’t reread it usually because otherwise I’m not, I’m not happy or proud about what I wrote, but yeah, when it’s done, I’m happy about it. So yeah, hopefully when this book is out, I’ll be happy about that. And I do. I mean, I do enjoy the process of writing. I’d say it’s one of the things that I enjoy the most about my job is being able to write whenever I want. But yeah, practically I don’t do it that often because again, procrastination. 

Rachael Herron: [00:14:43] So you are writing a book and you have a company that is about supporting writers. Where is your particular unique history when it comes to writing? Is it something you were called to, or is it something that has just kind of come across your plate? 

Ricardo Fayet: [00:14:59] No, it’s definitely on something I was called to, we got into publishing because we really liked the industry, but more from a reader perspective, we’re very early adopters of Kindle and we’re starting to wonder, you know, what it meant for the industry when it changed on the author side, I’ll refer side. But I think I’ve gone to so many conferences where authors always ask me without knowing that it was with Reedsy. You know, the number one question when you meet someone at writer’s conferences, what are you writing? Or when do you write? And I was getting really tired enough for not having a good answer to that. Really good at writing a book

Rachael Herron: [00:15:36] That’s exactly the good reason as I have ever heard, especially that I know now that you are going to be writing something super useful because honestly, and you must find this too, but when you get useful newsletters, I think, oh my gosh, Ricardo just sent a really useful newsletter. I am not going to remember anything he said, and I’m going to archive it and never remember to go look for it again. So that’s why I love that it’s going to be all in a book. That’s fantastic. How are you feeling though about the updates that you’re going to have to do to this book? Because it is so tech it’s going to be so technical heavy I’m sure. Right? 

Ricardo Fayet: [00:16:10] Yeah, I hadn’t. Yeah. I preferred not to think about that, but now that you’ve mentioned it. No, it is going to be a little bit of a nightmare. So I hope you only updated once a year. And I’m always going to get very nitpicky people sending me emails, Hey, this information is outdated as of yesterday. And I’m like, yeah, yeah, I did this once a year and that’s what it’s going to be. But yeah, so I’ve got one quite year ahead of me and then I’ll have to think back I, and change a bunch of things. But yeah, we do it for, we do it for the blog posts for the courses we have on received for a bunch of things. So it’s, it’s part of the job. 

Rachael Herron: [00:16:48] So you keep saying we, we came into it as you know, from the reader side, we were interested in the indie. Can you tell me about like these people that you came into this business with? 

Ricardo Fayet: [00:16:57] Yeah, definitely. It started with my co-founder, Emmanuel, he was a really good friend of mine. We’ve known each other for, for a lot of years and we, yeah, he had this idea. Yeah. Actually a fell off the marketplace and he contacted me about it. And then we started looking for all the co-founders would be a bit more technical, like designer or developer and that’s how we met Matt who’s early designer and Vincent, who’s our CTO. And yeah. The four of us got along really well and yeah, we started the company and really baby steps, but everything went in the right direction and we were really lucky, I think, to come in at the right time and with the right people. And yeah, it’s been really great so far we’re a team of more than 30 now, so it’s,

Rachael Herron: [00:17:47] Wow

Ricardo Fayet: [00:17:48] it’s definitely, it’s been a few, a few great years for all of us. I think. 

Rachael Herron: [00:17:52] When did it start? 

Ricardo Fayet: [00:17:54] In late 2014. 

Rachael Herron: [00:17:58] Okay, perfect. Absolutely perfect timing. I would love it if you would just give a little bit of a description for the people who have never heard of, Reedsy the only reason I’m doing this with you is, well, number one, I like you and I’ve heard you on other shows, but number two, I emailed you all. And I said, I love the service so much. I want to be an affiliate, tell me how to do that. And then I was in touch with you and I asked you on the show, but please tell the listeners who don’t know what Reedsy is, what it actually does. 

Ricardo Fayet: [00:18:24] Sure. So at score and that hasn’t changed really, since we, since we released it reaches a marketplace, that connects any author or person looking to publish a book with any people they might want to hire in the process. So that’s from, you know, developmental editors at the very start and copy editors, proofreaders, cover designers, typesetters, illustrators, ghost writers. If you want to get into, into that business, author website designers. And we recently opened also the marketplace to literary translators. So for the, for the shoot and the authors who want to explore, you know, translating to the German market to Italian and French, et cetera. So we have literary translators in there as well. And yeah, the particular video Reedsy. Cause you can find all these people and all their marketplaces out there as well, is that, we really curate the people who are on the marketplace. We accept around 3 to 5% of applicants and we get a lot of applicants.

Rachael Herron: [00:19:24] That makes sense. This is, and this is my biggest point about Reedsy is that you have fulfilled a need for people who work with others. I work with authors, I teach authors and the number one question for the past few, you know, for the past 10 years has been. Who’s your, who’s your editor? How do I get an editor? How do I hire one? And my, it was always such a struggle to answer. And now I feel 100% confident saying go to Reedsy.com and hire somebody there because they’re vetted. So how do you do this vetting process? I know that most of them have been involved in traditional publishing in the past. Right? 

Ricardo Fayet: [00:19:57] Yeah. Yeah. That’s one of our main criteria for editors, because I think right now it’s starting to change a little bit, but so far, most of the really good experienced editors, they come from traditional publishing because indie publishing didn’t exist 10 years ago, basically

Rachael Herron: [00:20:12] Right

Ricardo Fayet: [00:20:13] So, for editors to have really a lot of experience in a big background, it has to be international publishing. So that’s one of our main criteria that said, we do have a bunch of you know, let’s say indie editors. So editors who started with the indie movement and who’ve worked have edited for big names, like Mark Dosen, for example, or John & Ben. And so when we see like big names like that or books that have sold really well, and the portfolios, we tend to accept these people as well, because we knew that these indie authors who were in those portfolios have been really, really careful about the editors that they’ve hired. And they’ve probably tried quite a few editors for you know, finding the right one. 

Rachael Herron: [00:20:53] Yeah. And you also do this great thing where you’re not setting the prices, the editors are setting their prices and, and you can reach out and get bids from different editors and kind of almost like speed date a little bit, right?

Ricardo Fayet: [00:21:08] Yeah, absolutely. Yeah, we had this idea for I think for a, an April’s fools a few years ago. Releasing MeetSee, which would be actually a speed dating app for authors and editors. But we, we haven’t done that yet. There has been a lot of interest since that we haven’t done it. But yeah, that’s right. It’s you get quotes from different people. You can, you can request a maximum of five quotes because we have to maintain a balance.

Rachael Herron: [00:21:35] Of course

Ricardo Fayet: [00:21:36] You know, we, we don’t want authors spamming the whole database of editors just to get quotes because some authors actually want to do that. We were limited to five people and you have to do the research. You have to say, okay, I’ve written, you know, a psychological thriller, cause I’m gonna, so I’m going to look in the psychological thriller category. I’m looking for a developmental editor, not a copy editor or something. I’m going to filter like that as well. And maybe I want someone who’s, you know, worked for this best-selling author or that one. So I’m going to use those as like search keywords as well to really find the editor I want. And you can contact five compared to the quotes. And then my advice is always to have a chat if possible, on the phone, or at least you send a couple of emails with the editors you want, you want to hire to make sure that you click on, on a personal level, because at the end of the day, you’re going to give them, you know, your babies, your books. So you want them to be really, you know, to yeah to have a, you want to have a personal connection with the editor I find. 

Rachael Herron: [00:22:36] And this would be a great place to insert for everyone listening is that you have to have an editor. There’s, that’s one of those, you know, I don’t believe there’s many rules in publishing but you have to have one, whether you are traditionally published and your editor is at your publishing house, or if you hire one, I mean, you can self-publish a book without having an editor and your reviews, if you get any will eventually show that. So this connection that you make with the editors super important also, it’s not, it’s not, inexpensive. You are going to be shelling out for this crucial service. So I know that I’m just like sounding like a salesperson for your company, but I actually am a salesforce for your company

Ricardo Fayet: [00:23:19] Thank you

Rachael Herron: [00:23:20] Because it has taken so much of the burden of responsibility off of us. And the thing I like is that number one, I already have my team like in place, right. But I know that if one of my team ever retired, I would just go to Reedsy and do this. What was I going to ask? Oh, in terms of traditional publishing is always contract, you know, contracting and getting smaller. And you’re probably more up on this than I am. I heard that Bertelsmann and Penguin Random House we’re buying Simon and Schuster, but then I heard the next week that they weren’t. So I don’t know if that’s going through, but when those kind of large seismic shifts in publishing happen, do you get an influx of, at now newly freelance editors? 

Ricardo Fayet: [00:24:05] Yeah, definitely. I mean, we constantly get a small influx because there’s been, I mean, there have been a lot of, a lot of layoffs, 

Rachael Herron: [00:24:17] Yeah. This year. 

Ricardo Fayet: [00:24:18] A lot of redundancy, and also I think there, we’ve set an example. Like we we’ve gotten some, some great editors early on who were, you know, publishers at Del Ray, for example, Penguin UK and these people, it’s a small world. Publishing is a small world. Traditional publishing is an even smaller world and they all knew each other. And when, when these editors started doing really, really well and reached an earning maybe three, four times what they used to earn at a tertiary publishing company, then their colleagues immediately knew about it. And at the time we were trying to get publishers on board to use the marketplace that didn’t work out because they have, you know, they have their own ways of doing things and we didn’t really want to adopt through that. So when, when I went on these almost, you know, sales, sales presentations to get them to use Reedsy, instead of questions about how can I use the marketplace to source, you know, copywriters are proofreaders? I got questions about, Hey, if I leave my publishing company right now, could I come and reach as a developmental editor? So yeah, we definitely get an influx. 

Rachael Herron: [00:25:27] Because they’re getting, you know, you’re, you guys are taking the cut that you obviously take, but they’re getting the bulk of the money instead of working hourly for that on a salary for a company 

Ricardo Fayet: [00:25:37] That’s right

Rachael Herron: [00:25:38] It’s genius. It’s genius. Okay. Anything else that you want to tell listeners about that I haven’t remembered to, gush over.

Ricardo Fayet: [00:25:48] No, I mean, the only thing is, so since Reedsy is a marketplace, it’s very, self-serve, we’re not going to push you, like we don’t push authors into packages and we don’t even push them into any direction. We’re not going to say you have to hire first, a developmental editor, then a copy editor and then a proofreader. Cause it’s not always a case you can bundle edits here and there. Maybe who knows, maybe you’re great on mechanical editing and you can do some of the proofreading yourself, you know, case, there are different case scenarios. Each author is unique. So what we’ve done instead is so that people can use our self-serve marketplace and not feel lost because if you’re starting out, you might not even know what a typesetter is. For example, 

Rachael Herron: [00:26:30] Right. Right

Ricardo Fayet: [00:26:31] We’ve- what we spend most of our time doing and most of our money actually doing is creating educational resources. So we’ve got, if people haven’t checked their blog, I highly encourage them to do that. And we have free courses as well on writing, editing, marketing. We use our market and we leverage our marketplace to get free courses, basically. So we recently had one of our top romance editors writing a free course on how to you know, turn up the heat in your Romance novel, which I’m going through right now. It’s very entertaining. 

Rachael Herron: [00:27:04] Yeah. Helpful

Ricardo Fayet: [00:27:05] There are a lot of, a lot of educational resources in there, which I really encourage people to check out. 

Rachael Herron: [00:27:14] And it’s also useful again, for me, there’s a constant question is how do I write a nonfiction book proposal? And I just send them that link on your blog. How do I write a nonfiction book proposal? There’s I think you have another great link. One of my goals in life is to fair it out and expose all of these, basically. They’re the hybrid publisher, but really falling into the vanity publishing camp who want to sell to an author, a $15,000 freaking package where you don’t get a choice of editor. You don’t get a choice of cover designer. They present things to you, and then they do it all for you, but they’re taking your money and they’re never going to sell a book for you and I think you have a great, I think it’s you guys who have a great piece on how do you tell the difference between an actual hybrid publisher and a vanity publisher, and there’s not, it’s, it’s hard to tell. So you guys are doing a lot of that. I would like to plug my affiliate link, which is brand new and sparkly. And it’s at RachaelHerron.com/Reedsy (R E E D S Y) But if people want to get on the list, like I am for your emails and stuff like that, they can just go and create an account at Reedsy, right? Is that how you get on the list? 

Ricardo Fayet: [00:28:21] That’s right. Yeah. Yeah. That’s how you get on the list then, then you’re going to start getting emails. And if you don’t want to get sorted emails, you just update your preferences and you choose like, whether you want to get like writing stuff, marketing stuff, design stuff. Yeah

Rachael Herron: [00:28:33] I think I only get the writing in the marketing stuff. Wait, one back. I wanna jump back to when you said people don’t understand what typesetters are. I don’t think I do. When you say typesetter, are you talking about a format or for the book? 

Ricardo Fayet: [00:28:46] Yeah, that’s right. 

Rachael Herron: [00:28:48] Okay. Great 

Ricardo Fayet: [00:28:49] Typesetting is for, is really for print. We like formatting is more for eBooks and typesetting is, you know, setting the type on the paper for the print. It’s kind of an old name from when people actually used to, you know, for the printers, they actually set each 

Rachael Herron: [00:29:05] In the line of type machine. Yeah

Ricardo Fayet: [00:29:07] That’s fine. 

Rachael Herron: [00:29:08] That’s great. I have a, I’m hybrid published, but I, I indie published my book on memoir called Fast Draft Your Memoir, and I use Develom for the formatting for the paper print formatting. And it did a, an adequate job it’s adequate, but I don’t like the way it looks. And I’ve been thinking lately, I need to hire a formatter, for the interior, a typesetter as it were. So I’ll be heading over to Reedsy myself. Thank you for indulging me in commercializing your entire business. But everybody should go to RachaelHerron.com/Reedsy and I didn’t do it for that purpose. I did it because I wanted to talk to Ricardo. Anything else from you? 

Ricardo Fayet: [00:29:48] No, I think we pretty much covered everything. 

Rachael Herron: [00:29:53] And it sounds like, and it sounds like when you are, when you are struggling to get the work done and like hitting the deadline and meeting the deadline, it just, you know, it just sounds like you’re actually a real writer. That’s 

Ricardo Fayet: [00:30:03] Right. I feel, I almost feel like, when your book is out, 

Rachael Herron: [00:30:08] but you are, you’re already being the angst. So welcome to the club. And now, and now it’s like this infection you’re doomed. You’re going to have to keep writing books.

Ricardo Fayet: [00:30:15] Probably

Rachael Herron: [00:30:16] Well, Ricardo, thank you. Thank you so much for being on the show. I really appreciate 

Ricardo Fayet: [00:30:23] No, thanks for inviting me. And thanks for all the kind words about Reedsy. 

Rachael Herron: [00:30:28] Of course. Take care. 

Ricardo Fayet: [00:30:29] Thanks. You too.

Thanks so much for joining me on this episode of “How do you Write?” You can reach me on Twitter, twitter.com/RachaelHerron, or at my website, www.rachaelherron.com, you can also support me on Patreon and get essays on living your creative life for as little as a buck an essay at www.patreon.com/rachael spelled R, A, C, H, A, E, L and do sign up for my free weekly newsletter of encouragement to writers rachaelherron.com/write/

Now, go to your desk and create your own process and get to writing my friends.